Jason Byrd and Michael Brom recently launched Consensus Capital Holdings, aiming to target middle-market family-owned enterprises, the publication said. They perceived an alternative to traditional private equity groups.

Consensus Capital will focus primarily on businesses in the Great Lakes states. The founders expect the majority of their deals to be sourced from West Michigan in its initial stages, the publication said.

Previously, Byrd had worked with Grand Rapids-based Charter Capital Partners, while Brom served as the CFO of the Huizenga Group, a family office that does private equity investing for the family of J C Huizenga. The pair met while both worked at the Huizenga Group.